Halebop Go!

Halebop launches Sweden’s simplest prepaid card

Halebop Go! takes simplicity to a new level. All phone calls, regardless of duration, are 2 kronor, and texts are 50 öre. Users can also top-up their numbers with any amount between 1 and 999 kronor instead of choosing from a set of predefined amounts. That’s why Halebop calls Go! Sweden’s simplest prepaid card.

New banknotes and coins were introduced in Sweden during 2017. Together with ad companies Havelle and JCDecaux, Halebop created a campaign using three “coin phones”  in Stockholm, Gothenburg and Malmö. Here, customers use the old coins that were about to be discontinued and top-up their Halebop Go! numbers. Under the hood, Smart Refill’s technical integration made sure that the coins reached the customer’s prepaid numbers.